Every person in a successful organization will be able to tell you two things:
What the organization does (Mission) ; and
What the organization is working to become (Vision)
The mission will be clear and descriptive. If you hand it to a stranger on the street, he or she should be able to tell you, after reading it once, what your organization does and something about its fundamental values. It should be short, under 100 words. It should be memorable if not memorizable. It should not feel like it was written by a committee.
Your vision will be still shorter and will usually be less definitive. However, it will be strong and guiding in nature, setting in broad terms the goals of the organization and, if done well, will keep you reaching just beyond your grasp for many years.
If every person who has any impact on your performance and future can't tell you the Mission and Vision of the organization on a moments notice, itís time to go to work.
This service provides a process by which the essence of your business can be articulated in a way that will unify your troops behind a common standard. Your Mission and Vision are your hand on the tiller, guiding the ship, even if you canít be on the bridge every minute of the day.
The outcomes of this service provide for:
A clear, concise, and memorable Mission Statement
A future-oriented Vision designed to guide actions and planning
A communication plan to drive the internalization of the Mission and Vision throughout your organization.